Just as understanding human motivation necessitates exploring personal history and motivations, understanding Censydiam's approach to Motivational Market Research can be facilitated with a somewhat whimsical view of how Censydiam came to be, and some of its key insights.
- Episode 1: The whole wide world of market research began at a local zoo
- Episode 2: Absolute beginners at the Markgravelei
- Episode 3: Telling the naked truth about consumers
- Episode 4: The colonization of Holland, or how to smoke them out
- Episode 5: Censydiam for Kids, or Storm in the Merry Mermaid's Coffee Bar
- Episode 6: Corporate days in the Big Apple
- Episode 7: Tintin in the Congo
- Episode 8: Life stories in America: from Newark to Saint Louis
- Episode 9: Chinese puzzles
- Episode 10: The Tin Can
- Episode 11: In search of the missing link
- Episode 12: The seven pillars of wisdom surround us again...
Thank you, Hendrik
Being a huge chunk of Censydiam's history, we pay our respects to
Hendrik Hendrickx
one of the two founding fathers of Censydiam, who passed away on Friday, October 6th, 2006.
Marketing would never be the same after Hendrik entered the faculty of economics of the Ghent University. A psychologist enters the marketing environment.
Towards the end of the seventies it was more than just revolutionary to be serious about the feelings of consumers. It was considered “not done” to approach them as real human beings. In doing so, Hendrik laid to foundations of a new field: consumer psychology.
Hendrik changed the thinking of an entire generation. He was one of the pioneers of multivariate statistics at the Ghent University at a time when computers still required punch-cards to operate. With his own access key to the “Data Center” he was able to access it day and night (and did put it to use intensely)
Read Moreone of the two founding fathers of Censydiam, who passed away on Friday, October 6th, 2006.
Marketing would never be the same after Hendrik entered the faculty of economics of the Ghent University. A psychologist enters the marketing environment.
Towards the end of the seventies it was more than just revolutionary to be serious about the feelings of consumers. It was considered “not done” to approach them as real human beings. In doing so, Hendrik laid to foundations of a new field: consumer psychology.
Hendrik changed the thinking of an entire generation. He was one of the pioneers of multivariate statistics at the Ghent University at a time when computers still required punch-cards to operate. With his own access key to the “Data Center” he was able to access it day and night (and did put it to use intensely)