Little Orange Riding Hood has an other view. For her, statisfaction is spontaneous and immediate. For her, the purpose of consumption is abundance, enjoyment. It is impulsive and sometimes excessive or even manic.

Little Orange Riding Hood cut the big wolf to size by completely different means. When she met the big bad wolf in the woods, the conversation went as follows:

"Where are you going, my dear child?"
"I'm going to see my granny, who is ill, and take het these wonderful cakes. There are many, you see." And she showed him the cakes in her basket. "Maybe, you're hungry, maybe you want some?"
"No, no," the wolf said; "I'm hungry for something else."
He thought of course of Little Orange Riding Hood herself; he wanted to eat her, literally and licked his lips. But Little Orange Riding Hood had it all wrong in her head. She thought that the wolf wanted her, but not to eat her. She put the basket down and said: "We seem to be alone in the wood, so why not ...".
And yes, that is indeed the original meaning of the tale: warn young girls against strangers.

At times I seek pure desire, even pure lust. My own will and pleasure.
I want a total release of all I have inside me.
Pleasure and enjoyment above all.

In the Pleasure dimension, people tye to maximize satisfaction of their physical and emotional needs. No inhibition. No self-control. No social limitation.

Satisfaction is spontaneous and immediate. The purpose of consumption os abundance, enjoyment; it is impulsive and sometimes excessive or even manic.

These extreme forms of Pleasure seeking are rare, because they meet with profound social disaproval. Aristippus, the founder of the school of hedonism, held that Pleasure is the greatest good and pain the lease, which may be true in theory. He maintained that people should dedicate their lives to the pursuit of Pleasure, but keep dangerous impulses in check. Which dangerous impulses? Disregard for other persons. In a way hedonism foresaw social disapproval and the Epicureans, or traditional hedonists, stressed the virtues of self-control.

Why are there no orange cars? Although Bhagwan Shree Rajneesh, guru of the infamous sect who ordered his followers to dress in orange, owned more than 100 Rolls-Royces, none of then was orange. Yet, orange cars would be very safe in traffic. Vehicles that are used in road construction or slow-driving garbage trucks are often orange, as are the clothes of road builders and street sweepers. They have to conspicuous and stand out. In traffic discourse orange screems: "Look out! Slow traffic! People on the road!"
Can a Rolls-Royce look like a garbage truck? Of course not, it has to be black or silver as befits a 'rich' car.