Once upon a time, there was a little village girl, the prettiest that had ever been seen.
Her grandmother (who happended to live in another village) had made her a little blue hood, which became her so well that verywhere she went by the name of Little Blue Riding Hood.
Little Blue Riding Hood's mother had baked a cake and asked her daughter to take it to her grandmother.
When she trotted through the wood she suddenly saw the big bad wolf. She shuddered and thought, "Oh, I'm so far from my father and mother and I can't call for their help."
She hid behind a tree until the wolf had dissappeared from sight and ran back home for safety of her house and her parents.

The story does not tell us whether the wolf ate Little Blue Riding Hood's granny, but that is another story.WHat this narrative tells us is that Little Blue Riding Hood is a girl with a great need of comfort and tranquility. Far from exploring the world with its dangers, she withdraws and returns emotionally - and in this narrative even literally - to her early childhood experiences. She wants to be protected, secure, and cared for.

At times I retreat into my shell, I feel better leaving things to faith. I avoid coming up against the outside world and I feel save enough to let my inner child play.

The security dimension groups the need for comfort, tranquility, and relaxation. Sometimes people need to withdraw, to return emotionally to early childhood experiences, worry-free moments. They want to feel protected, secure and cared for.

Psychologically, this comes close to what we called regression, but regression need not always be a permanent neurotic state or a reversion to an earlier or less mature pattern of feeling or behaviour. Instead, it can be a temporary way out of the stress and the tension.

In our model, we chose the colour blue to represent this behaviour. Knowing that blue outranks by far all other colours in the preference list, can we also say that more people end up using this strategy of withdrawl when dealing with conflicts, that more people desire to feel secure and protected?
Up to a certain point, yes. We all want to feel secure, yet some of us also like to take risks. Some will also try to find pleasure without compromising their security. Others will try actively to control their security. They all have a tinge of blue, the petit bourgois colour par excellence.

Psychologically, blue is the colour of boundless, unlimited dimensions, for feelings that can be contretised in limitless imaginative fantasies and longings.
Here, the blue sky of the Blue Planet that is our planet seen from space, but also the world of the oceans, is the limit. Does this explain the "success" of this colour, or the success of this strategy?

In English, "blue" can mean aristocratic, puritanical and strict, or innocent as a blue-eyed boy. However, it can also mean indecent, as in blue movies. Is this the other (hidden, underlying) side of comfort, tranquility and withdrawl to early childhood experiences? There are no univocal feelings...