Children are actual and future buyers and consumers
The power of kids nowadays to influence their parents in their purchase behaviour and in their underlying needs and drives can no longer be ignored. Moreover, given the significance of their own spending, the initiatives and actions of children come into prominence.
But children are not only actual consumers and influencers, they are also future consumers who form their own important brand perception and experience. Thus forming their opinion is already at play at an early age.
But do we really know what these kids and teens want to eat, what they prefer doing in their spare time, what kind of clothing style they like, and what kind of sites they like to discover? Do we know if our brand should innovate all the time or can it build a certain stable ground for these young consumers? What kind of emotions does my brand evoke among kids? Censydiam Kids & Teens is specialised in gaining a psychological insight into the needs, desires, and motivations of kids and teens.
A child goes through a certain evolution, thinks in a different manner, and creates different kinds of needs while growing up. Nevertheless, the structure, path, and order of this (self-) development is not fixed. There are neither universal nor timeless development stages since children are not isolated beings. Their environment is more than a biotope that facilitates a smooth or problematic development. It is, in fact, the environment that structures their development and growth. In other words, the development of a child needs to be understood in relational terms.
This is the central view of Censydiam Kids & Teens. In order to get a profound insight into this psychological reality of kids and teens, Censydiam Kids & Teens uses a systematic approach to grasp the influence of the different reference systems that are at play. Children and teens are observed in their natural environment and in their relation to others.
Since kids and teens are individuals with their own psychological reality, Censydiam Kids & Teens has developed special techniques and has trained a specialist team for every Censydiam location.
But children are not only actual consumers and influencers, they are also future consumers who form their own important brand perception and experience. Thus forming their opinion is already at play at an early age.
But do we really know what these kids and teens want to eat, what they prefer doing in their spare time, what kind of clothing style they like, and what kind of sites they like to discover? Do we know if our brand should innovate all the time or can it build a certain stable ground for these young consumers? What kind of emotions does my brand evoke among kids? Censydiam Kids & Teens is specialised in gaining a psychological insight into the needs, desires, and motivations of kids and teens.
A child goes through a certain evolution, thinks in a different manner, and creates different kinds of needs while growing up. Nevertheless, the structure, path, and order of this (self-) development is not fixed. There are neither universal nor timeless development stages since children are not isolated beings. Their environment is more than a biotope that facilitates a smooth or problematic development. It is, in fact, the environment that structures their development and growth. In other words, the development of a child needs to be understood in relational terms.
This is the central view of Censydiam Kids & Teens. In order to get a profound insight into this psychological reality of kids and teens, Censydiam Kids & Teens uses a systematic approach to grasp the influence of the different reference systems that are at play. Children and teens are observed in their natural environment and in their relation to others.
Since kids and teens are individuals with their own psychological reality, Censydiam Kids & Teens has developed special techniques and has trained a specialist team for every Censydiam location.