Let the consumer be your guide.
Highlights
2008
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Censydiam market research
let us explain WHY
Consider our friend the Rhinoceros.
By rights, he should be a happy fellow. He is quite able to defend himself against the other animal denizens. And for humans, there are many tastier foods to eat than Rhino meat.
And yet, the Rhino has a serious problem...
By rights, he should be a happy fellow. He is quite able to defend himself against the other animal denizens. And for humans, there are many tastier foods to eat than Rhino meat.
And yet, the Rhino has a serious problem...
let us explain HOW
It is easy to observe and measure the overt rationales consumers use to justify purchases. As with an iceberg, however, the most powerful drivers of consumer statisfaction strategies lie beneath the surface.
Censydiam's model yields a powerful tool to harness the insights of depth psychology for effective marketing.
Censydiam's model yields a powerful tool to harness the insights of depth psychology for effective marketing.
and WHERE
Censydiam has conducted researches in more than 90 countries all over the world.
Being part of Synovate means that we can offer our knowledge in any country. And with a trained staff of more than 200 you're likely to find a specialist nearby.
Being part of Synovate means that we can offer our knowledge in any country. And with a trained staff of more than 200 you're likely to find a specialist nearby.
Synovate Censydiam does not answer the question "How can we break through?".
Instead it searches the answers to "How can we be invited in?".
Censydiam
car study
8e edition
in collaboration with Medialogue
the car study
Instead it searches the answers to "How can we be invited in?".
Censydiam
car study
8e edition
in collaboration with Medialogue
The new edition of the study shows again how 34 brands & more than 100 models are being perceived by the consumer. You will find out more about the evolution since 2001, which cars became more attactive and which less.
the car study
Censydiam's psychodynamic approach provides a richer understanding of motivations and satisfaction strategies that the consumer has in respect to different relations or brands.
Adrian Chedore
Chief Executive
Synovate
Adrian Chedore
Chief Executive
Synovate
